Hitch

[MacGuffin]

Now, it makes me wonder, WHY were they running that trailer before a Wes Anderson movie in the first place?  

2LB

Marketing and the general public sees it as a Bill Murrary film; not a Wes Anderson film.

[ono]

Bill Murray, though, seems to have become a serious actor over past years.  And this is thanks to Wes Anderson.  It's Wes's casting him in Rushmore that sent him down that path, and ultimately sent him on his path towards Sofia Coppola (as we all know, getting him an Oscar nomination in the process).  Sure, he was hesitant to do Lost in Translation, but after seeing him in that, Rushmore, and The Royal Tenenbaums, I sure hope there isn't a turning back for him (and casual movie goers will probably be more turned off, which is a good thing).  Punch-Drunk Love didn't change Sandler, though (though working with Brooks was a good step).  It is yet to be seen if Anderson and Coppola have changed Murray.  Interviews seem to indicate they have, and he has a deep respect for both of them.  Of course, a guy has to get paid, and that's why he does dreck like Garfield and Charlie's Angels.

[MacGuffin]

Bill Murray, though, seems to have become a serious actor over past years.

The films and/or his roles are still considered comedic. Thus, a trailer for a comedy, for the most part, will be advertised in front of a comedy film.

[Kal]

I actually saw this tonight and liked it... I mean... its really funny and Will Smith really knows how to entertain his audience... Eva Mendes is hot and she is very funny too... and probably the best of the movie is Kevin James. I couldnt stop laughing my ass off for the first hour, then of course it goes down a little bit and its not so entertaining, but then it comes back and overall its pretty good.

A nice way to spend a couple of hours laughing... dont expect more than that, but if you have a date its better than "The Wedding Date" for sure!

[Ravi]

http://economictimes.indiatimes.com/News/News_By_Industry/Cons_Products/FMCG/Partner_may_face_30_mn_Hitch/articleshow/2264000.cms

Partner may face $30 mn Hitch
8 Aug, 2007, 0347 hrs IST,Sonali Krishna, TNN

MUMBAI: The recently released Salman Khan & Govinda starrer Partner seems to be heading for serious trouble. Co-produced by Eros and K Sera Sera, the movie has been accused of being a direct lift from the Will Smith starrer Hitch.

The producers of Hitch, Will Smith's production house Overbrook Entertainment along with Sony Pictures Entertainment, are contemplating a $30-million suit against both the Indian producers. Senior officials of Sony Pictures said that they will probably move the court in the UK as both K Sera Sera and Eros are registered entities in the UK and the US.

James Lassiter, partner, Overbrook Entertainment, told ET, "We are looking into the matter and consulting Sony Pictures on how to take the matter forward." The aggressive move stems from the fact that Sony Pictures is all set to debut in Bollywood and is planning to reproduce some of its Hollywood flicks in Hindi and other regional languages.

However, when ET contacted Sunil Lulla, managing director, Eros International, he said, "We have no idea about this development and I have not seen Hitch to remake it into Partner." Moreover, Sony Pictures is also looking at adapting some of its own formats to Indian sensibilities.

Insiders also revealed that they have realised that the Bollywood overseas market is significant, and if money is being made, they would want a piece of the pie. This is not the first time, one has heard of Indian films lifting the entire script from Hollywood flicks.

However, this is the first time that an international film company has decided to take legal action against an Indian entertainment company for plagiarism. In a sense, this also shows Bollywood's growing importance, with foreign entertainment companies looking at entering the Hindi movie space and taking notice of Bollywood content.

With Walt Disney, Viacom and Sony Pictures eyeing to grab a share of Bollywood, copyright infringement will no longer remain a dormant subject. Indian filmmakers will now have to tread carefully in terms of how they whip up content as foreign entertainment companies will rightfully claim a share of the profits on the back of copyright fees.