Phantom Thread

[Drenk]

I had an interesting conversation this evening (via Twitter) with someone who's seen a "market tested trailer" (not exactly sure what that is) of The Phantom Thread.  (Perhaps he meant a "marketing test trailer" or "test marketing trailer"?

I saw a market tested trailer about a month ago. I think they changed the title to something more generic.

— Marc T. (@TheLollipopking) October 11, 2017

Doesn't PTA cut his own trailers? Then: selling the movie to our grandmas is the way to go.

[greenberryhill]

Al Rose Promotions is having some trouble with the marketing of the film.

[budwillies]

Well, I think it is offically called Phantom Thread.  Focus Features have put it back up on their website.

[wilder]

This is going to make the PT vs PT abbreviation infuriating from now on

[wilberfan]

Doesn't PTA cut his own trailers? Then: selling the movie to our grandmas is the way to go.

Someone commented elsewhere that Warner Bros cut the "Inherent Vice" trailer in the US, but that PTA got to do his thing in the trailers that ran abroad.  (I thought the (US) Inherent Vice trailer abominable...)

[wilberfan]

Well, I think it is offically called Phantom Thread.  Focus Features have put it back up on their website.

http://www.focusfeatures.com/phantom-thread/

Anyone else having trouble clicking on the link to "Sign up for 'Phantom Thread' film updates"?

[Drenk]

Doesn't PTA cut his own trailers? Then: selling the movie to our grandmas is the way to go.

Someone commented elsewhere that Warner Bros cut the "Inherent Vice" trailer in the US, but that PTA got to do his thing in the trailers that ran abroad.  (I thought the (US) Inherent Vice trailer abominable...)

I don't think so since the trailer is an hommage in a way to the trailer for the book. And Joanna Newsom is narrating the trailer. I think it's all PTA.

[WorldForgot]

Jeff Wells brought up in Xixax... lol

[polkablues]

Let us quickly go back to forgetting that he exists or caring what he says.

[csage97]

the master, the phantom thread... where are the amazing titles like punch-drunk love and there will be blood?

I personally love Phantom Thread as a title ... although I agree that The Master as a title sucks. What's so bad about Phantom Thread?

Anyway, I hope the title confirmation is happening because a trailer is coming really soon.

[ono]

This is going to make the PT vs PT abbreviation infuriating from now on

Maybe, maybe not.  He's always been PTA to me, so it won't be too much of an issue, I think.

[Lottery]

Goddammit, I got excited and looked up the font not realising it's a generic font used across the website...It's from the Spectrum font family.

[axxonn]

Not sure about the title.

[Just Withnail]

If the actual title card is something like this, I feel the title might be perfect:

[Drenk]

But he's not Tarantino. He prefers time travel to nostalgia in terms of filmaking. I warmed up to the title; the word phantom is, after all, at the heart of his last movies. Nostalgia lives through the characters. It hurts and haunts.