Xixax Film Forum

Film Discussion => News and Theory => Topic started by: NEON MERCURY on June 05, 2003, 11:43:20 AM

Title: How do you melt a girl with a heart of stone...?
Post by: NEON MERCURY on June 05, 2003, 11:43:20 AM
just add Ice.

-tagline from Vanilla's cult classic -COOL AS ICE-8)

what is your fav.  smoooooothe tagline?
Title: How do you melt a girl with a heart of stone...?
Post by: SoNowThen on June 05, 2003, 11:57:36 AM
Lie. Cheat. Steal.
All in a days work.


Glengarry Glen Ross
Title: How do you melt a girl with a heart of stone...?
Post by: ono on June 05, 2003, 11:57:58 AM
Things fall down.  People look up.  And when it rains, it pours.

(Hey, you know someone was gonna say it sooner or later; just thought I'd get it out of the way.  ;))
Title: How do you melt a girl with a heart of stone...?
Post by: Sleuth on June 05, 2003, 12:00:06 PM
Who's the one guy who always brings up Breakin'2:  Electric Boogaloo?  Yeah, he should post here
Title: How do you melt a girl with a heart of stone...?
Post by: godardian on June 05, 2003, 12:10:05 PM
Do what Cecil does: Invite her over to your place, queue up Crash and In the Company of Men, and watch the stone just melt away...
Title: How do you melt a girl with a heart of stone...?
Post by: Pubrick on June 05, 2003, 12:28:07 PM
ekzellent topic, i'm quite fond of taglines.

most recently my fave is..
(https://xixax.com/proxy.php?request=http%3A%2F%2Fia.imdb.com%2Fmedia%2Fimdb%2F01%2FI%2F73%2F78%2F70m.jpg&hash=f20f3f8c3735d366abc3a0f2f338bfa4849743bc)
"Love. Betrayal. Death"

and the last part of this one has really grown on me
(https://xixax.com/proxy.php?request=http%3A%2F%2Fia.imdb.com%2Fmedia%2Fimdb%2F01%2FI%2F12%2F80%2F32m.jpg&hash=19a8c100887edc51f16eb3cc02e0f45902fe59a8)
"..His love is real. But he is not."

but as usual Kubrick owns this category
(https://xixax.com/proxy.php?request=http%3A%2F%2Fia.imdb.com%2Fmedia%2Fimdb%2F01%2FI%2F89%2F91%2F10m.gif&hash=3e3553957c11549d5e72c0c83c750329e4655cbe)
"Being the adventures of a young
man whose principal interests are rape,
ultra-violence and Beethoven."


honorable mention: Royal Tenenbaums - "Family isn't a word.. it's a sentence."
Title: How do you melt a girl with a heart of stone...?
Post by: SoNowThen on June 05, 2003, 12:32:42 PM
Quote from: Pekzellent topic, i'm quite fond of taglines.

most recently my fave is..
(https://xixax.com/proxy.php?request=http%3A%2F%2Fia.imdb.com%2Fmedia%2Fimdb%2F01%2FI%2F73%2F78%2F70m.jpg&hash=f20f3f8c3735d366abc3a0f2f338bfa4849743bc)
"Love. Betrayal. Death"

and the last part of this one has really grown on me
(https://xixax.com/proxy.php?request=http%3A%2F%2Fia.imdb.com%2Fmedia%2Fimdb%2F01%2FI%2F12%2F80%2F32m.jpg&hash=19a8c100887edc51f16eb3cc02e0f45902fe59a8)
"..His love is real. But he is not."

but as usual Kubrick owns this category
(https://xixax.com/proxy.php?request=http%3A%2F%2Fia.imdb.com%2Fmedia%2Fimdb%2F01%2FI%2F89%2F91%2F10m.gif&hash=3e3553957c11549d5e72c0c83c750329e4655cbe)
"Being the adventures of a young
man whose principal interests are rape,
ultra-violence and Beethoven."


honorable mention: Royal Tenenbaums - "Family isn't a word.. it's a sentence."

YES!! You got me, Clockwork is my absolute fav by far. Can't believe I missed that...
Title: How do you melt a girl with a heart of stone...?
Post by: Derek237 on June 05, 2003, 12:55:10 PM
Any call can be murder, any stop can be suicide, any night can be the last. And you thought your job was hell?

-Bringing Out The Dead

In the spring of 1980 the port at Mariel Harbor was opened, and thousands set sail for the United States. They came in search of the American Dream. One of them found it on the sun washed avenues of Miami... wealth, power and passion beyond his wildest dreams. He was Tony Montana but the world will remember him by another name... Scarface

He loved the American Dream. With a Vengeance.

-Scarface

LoveHateDreamsLifeWorkPlayFriendshipSex

-Vanilla Sky
Title: How do you melt a girl with a heart of stone...?
Post by: Ernie on June 05, 2003, 02:58:29 PM
alexander payne has great taglines....

           Reading. Writing. Revenge. - election

           Schmidt happens. - about schmidt
Title: How do you melt a girl with a heart of stone...?
Post by: Alethia on June 05, 2003, 04:31:04 PM
the life of a dreamer, the days of a business, and the nights in between

alot can happen in the middle of nowhere.

LOOK OUT! Caught between the feds and a cold blooded killer, with half a million dollars up for grabs.  Noone knows how it's going down, except for maybe...JACKIE BROWN

we are not alone...

be a part of the sights, sounds, and smells of this celebrated heavy metal phenomenon.  It's an experience you'll never forget!

Man in search of america - could not find it anywhere!

who will survive and what will be left of them?
Title: How do you melt a girl with a heart of stone...?
Post by: godardian on June 05, 2003, 04:52:55 PM
Quote from: OnomatopoeiaThings fall down.  People look up.  And when it rains, it pours.

(Hey, you know someone was gonna say it sooner or later; just thought I'd get it out of the way.  ;))

Fuck, that avatar is awesomely perfect. I wish I'd thought of that. It doesn't stink.  :yabbse-thumbup:
Title: How do you melt a girl with a heart of stone...?
Post by: children with angels on June 05, 2003, 04:58:10 PM
"...no introduction necessary."

American Psycho.
Title: How do you melt a girl with a heart of stone...?
Post by: godardian on June 05, 2003, 05:04:42 PM
Quote from: children with angels"...no introduction necessary."

American Psycho.

Was that the UK promotional line? In the US, the posters said, "Killer looks." Is that the tagline, what you read on the poster?
Title: How do you melt a girl with a heart of stone...?
Post by: children with angels on June 05, 2003, 05:08:48 PM
Yeah: "no introduction necessary" was the only tagline we had.
"Killer Looks? That sucks! If was going to create a bad cliche of what a studio would use as a tagline for that movie, that would be it...!
Title: How do you melt a girl with a heart of stone...?
Post by: godardian on June 05, 2003, 05:14:37 PM
Quote from: children with angelsYeah: "no introduction necessary" was the only tagline we had.
"Killer Looks? That sucks! If was going to create a bad cliche of what a studio would use as a tagline for that movie, that would be it...!

Luckily, it was in very tiny qotation-surrounded letters. You had to be standing in front of the poster to see it. But yeah, I don't think Lion's Gate did a very good job promoting it. It was another Velvet Goldmine, campaign-wise; the ads and trailers were purposely misleading, thereby wasting the chance to appeal to the audience who would be up for what the movies actually are, and disappointing audiences who are coming in expecting something that the movie actually isn't. It's just insulting to everyone, all around.
Title: How do you melt a girl with a heart of stone...?
Post by: phil marlowe on June 05, 2003, 05:27:28 PM
hey whatabout robocop 2? 'he's back to save the world from drugs, violence, prostitution...
...and tobacco!'
Title: How do you melt a girl with a heart of stone...?
Post by: Pozer on June 05, 2003, 05:30:09 PM
YOU WON'T KNOW THE FACTS...UNTIL YOU SEE THE FICTION
Title: How do you melt a girl with a heart of stone...?
Post by: dufresne on June 05, 2003, 09:10:38 PM
Quote from: tremoloslothWho's the one guy who always brings up Breakin'2:  Electric Boogaloo?  Yeah, he should post here

hmm....snaporaz?

-----

anyways...

Watch out Aliens... ... here comes Derek!
Title: How do you melt a girl with a heart of stone...?
Post by: Cecil on June 05, 2003, 09:22:24 PM
my favorite has got to be the texas chainsaw tagline, which was allready mentioned above. other good ones:

your friends and neighbors "a modern immorality tale."

showgirls "leave your inhibitions at the door"

pink flamingos "an exercise in poor taste"

pink floyd the wall "the memories. the madness. the music... the movie"
Title: How do you melt a girl with a heart of stone...?
Post by: godardian on June 05, 2003, 09:23:57 PM
Quote from: cecil b. demented

your friends and neighbors "a modern immorality tale."


Yes!! I used to have the poster hanging on my wall, but it got all ripped up during when I was moving. .
Title: How do you melt a girl with a heart of stone...?
Post by: ono on June 06, 2003, 12:14:10 AM
Quote from: godardian
Quote from: OnomatopoeiaThings fall down.  People look up.  And when it rains, it pours.

(Hey, you know someone was gonna say it sooner or later; just thought I'd get it out of the way.  ;))

Fuck, that avatar is awesomely perfect. I wish I'd thought of that. It doesn't stink.  :yabbse-thumbup:
Hehe, thanks.  At least we can agree on something.  ;)
Title: How do you melt a girl with a heart of stone...?
Post by: godardian on June 06, 2003, 12:31:48 AM
Quote from: Onomatopoeia
Quote from: godardian
Quote from: OnomatopoeiaThings fall down.  People look up.  And when it rains, it pours.

(Hey, you know someone was gonna say it sooner or later; just thought I'd get it out of the way.  ;))

Fuck, that avatar is awesomely perfect. I wish I'd thought of that. It doesn't stink.  :yabbse-thumbup:
Hehe, thanks.  At least we can agree on something.  ;)

I prefer Jay Sherman to Ebert. ::ducks::
Title: How do you melt a girl with a heart of stone...?
Post by: AlguienEstolamiPantalones on June 06, 2003, 12:33:53 AM
Quote from: godardian
Quote from: Onomatopoeia
Quote from: godardian
Quote from: OnomatopoeiaThings fall down.  People look up.  And when it rains, it pours.

(Hey, you know someone was gonna say it sooner or later; just thought I'd get it out of the way.  ;))

Fuck, that avatar is awesomely perfect. I wish I'd thought of that. It doesn't stink.  :yabbse-thumbup:
Hehe, thanks.  At least we can agree on something.  ;)

I prefer Jay Sherman to Ebert. ::ducks::

i somehow in my mind think you look like jay sherman
Title: How do you melt a girl with a heart of stone...?
Post by: MacGuffin on June 06, 2003, 12:59:20 AM
"Herbert West has a very good head on his shoulders...and another one in a dish on his desk." - "Re-Animator"
Title: How do you melt a girl with a heart of stone...?
Post by: modage on June 06, 2003, 02:45:20 PM
trapped in time. surrounded by evil.  low on gas.
Title: How do you melt a girl with a heart of stone...?
Post by: EL__SCORCHO on June 06, 2003, 03:03:46 PM
Quote from: godardianDo what Cecil does: Invite her over to your place, queue up Crash and In the Company of Men, and watch the stone just melt away...

what a great move!!!! I'm definately doing that.
Title: How do you melt a girl with a heart of stone...?
Post by: Sleuth on June 08, 2003, 06:51:32 PM
Garage Days

I don't think I'll be seeing this movie, but the tagline is good...

"What if you finally got your big break and you just plain sucked?"
Title: How do you melt a girl with a heart of stone...?
Post by: cron on April 20, 2004, 08:38:46 AM
"Being the adventures of a young man whose principal interests are rape, ultra-violence and Beethoven"

and the one from The Dreamers also comes to mind:

"Together anything is possible. Together nothing is forbidden."
Title: How do you melt a girl with a heart of stone...?
Post by: cine on April 20, 2004, 08:46:00 AM
"Going to grannies was never like this. They just love their grandchildren... well done!"

- Rabid Grannies
Title: How do you melt a girl with a heart of stone...?
Post by: cron on April 20, 2004, 08:58:13 AM
"An anatomically incorrect rock odyssey."
-Hedwig and The Angry Inch

"A Los Angeles crime saga."
-Heat

"It's a strange world. "
-Blue Velvet

"On the chain-gang they'd seen every kind of man - but Luke became a legend."
-Cool Hand Luke


"So...you love me totally?"
-Le Mépris

"Here comes the Bride..."
-...



and I love those that say "BANNED IN 1000 COUNTRIES!"
Title: How do you melt a girl with a heart of stone...?
Post by: pete on April 20, 2004, 11:06:28 AM
One Vicious Killer. One Relentless Cop... ...Ten Thousand Bullets.
Title: How do you melt a girl with a heart of stone...?
Post by: soixante on April 20, 2004, 04:01:40 PM
G-Men.
12 of the hottest men on stage.
Naked.
With just one string attached.
Title: How do you melt a girl with a heart of stone...?
Post by: modage on April 20, 2004, 05:00:34 PM
Quote from: Cinephile"Going to grannies was never like this. They just love their grandchildren... well done!"

- Rabid Grannies
oh wow. i saw this movie too.  actually around the same time i saw Satans Cheerleaders.  this was also weird as hell, and funny.
Title: How do you melt a girl with a heart of stone...?
Post by: RegularKarate on April 20, 2004, 07:55:54 PM
"He's Chillin' and Killin'" - Jack Frost (a friend of mine actually came up with that one)

"Crime is a disease, meet the cure" - Cobra

"Moscow's toughest detective. Chicago's craziest cop. There's only one thing worse than making them mad. Making them partners. " - Red Heat
/\ This covers about 80% of the taglines for buddie movies.
Title: How do you melt a girl with a heart of stone...?
Post by: lamas on April 20, 2004, 08:32:11 PM
"Everybody loves a clown...some more than others." - Vulgar
Title: How do you melt a girl with a heart of stone...?
Post by: Lucinda Bryte on April 26, 2004, 07:07:30 PM
I knew exactly what movie you were talking about when I read this topic title.

That is frightening.
Title: How do you melt a girl with a heart of stone...?
Post by: MacGuffin on January 09, 2005, 04:34:11 PM
Taglines help build buzz

(Variety) "They're already here."
 
Though it's seven months away from hitting theaters, "War of the Worlds" already has a respectable marketing foundation thanks to that solid tagline, which recalls the "They're here" tagline for "Poltergeist."

"We think 'They're already here' is perfectly evocative," notes Paramount vice chair Rob Friedman. "It makes people go, 'Wow, I know what this is about and I want to go see it.' It's the first step in building awareness."

Veteran publicist Marvin Levy notes the tagline is something of a bookend to "We are not alone," the catchphrase of another Spielberg sci-fier, "Close Encounters of the Third Kind."

Other high-profile 2005 releases have taglines ready: "XXX: State of the Union" ("Prepare for the next level"), "Hitch" ("The cure for the common man"), "The Longest Yard" ("It was hard to put a team together until they found out who they were playing"), "The Weatherman" ("Bring your umbrella") and "Be Cool" ("Everybody is looking for the next big hit").

Taglines --- those soundbite summations of films --- are tricky turf in Hollywood. Many are either obscure or forgettable to the point that plenty of films ("Sideways," "The Polar Express") don't use them at all."

But a few have managed to be memorable, with marketing mavens usually placing Steve Frankfort's "In space, no one can hear you scream" tagline for "Alien" at the top of the list.

"The 'Alien' tagline was sheer genius because it created the kind of buzz you can't buy," one vet asserts. "But it's like lightning in a bottle."

Some of the other greats: "Pray for Rosemary's baby" ("Rosemary's Baby"); "Where were you in '62?" ("American Graffiti"); "Protecting the earth from the scum of the universe" ("Men in Black"); "The snobs against the slobs" ("Caddyshack"); "They're young, they're in love and they kill people" ("Bonnie and Clyde"); "You'll believe a man can fly" ("Superman"); "Be afraid, be very afraid" ("The Fly"); "Houston, we have a problem" ("Apollo 13"); and "Just when you thought it was safe to go back in the water..." ("Jaws 2").

In earlier times, when moviegoing was the nation's major entertainment, taglines tended toward the breathless hard sell: "The Monster demands a mate" ("Bride of Frankenstein"); "It was murder from the moment they met" ("Double Indemnity"); "Only the rainbow can duplicate its brilliance" ("The Adventures of Robin Hood"); "Everybody's talking about it! It's terrific!" ("Citizen Kane"); or "Three wonderful loves in the best picture of the year" ("The Best Years of Our Lives").

Levy recalls one of the era's most memorable taglines was spun in 1945 for "Adventure," marking the return of Clark Gable from the military into a movie pairing with Greer Garson: "Gable's back and Garson's got him!"

But with Hollywood reinventing itself in the '60s, the sledgehammer approach stopped being viable, and marketers found themselves opting for subtlety and irony such as "The Graduate's" "This is Benjamin. He's a little worried about his future" and "Not that it matters, but most of it is true" for "Butch Cassidy and the Sundance Kid."

"With the market becoming increasingly fragmented, you can't really aim wide anymore on every film," asserts veteran publicist Henri Bollinger. "You have to hit your target audience or they won't come see your movie."

For example, "The Incredibles" used half a dozen taglines --- "Save the day," "On November 5, expect the Incredible," "Twice the hero he used to be," "Sock 'er Mom," "Super cool," "No gut, no glory" ---aimed at specific audience segments. "I thought 'no gut, no glory' was especially effective at bringing in adults," one marketing vet notes.

Sometimes a single word can be huge, such as on "Life Is Beautiful," which was dubbed "an unforgettable fable," defusing much of the controversy over it being set in a concentration camp.

It's not as if having a great tagline is crucial, by the way. "Titanic," the most successful film of all time, had a relatively mundane one --- "Nothing on earth could come between them" --- but marketers agree it did the job of underscoring the love story and attracting female patrons.

The "Whoever wins, we lose" tagline is cited as one of the best recent examples of connecting with a pic's most likely aud, in this case for "Alien vs. Predator." High marks also went to "Bridget Jones: The Edge of Reason" for "Big lawyer, big liar, big dilemma" and to "Lemony Snicket's A Series of Unfortunate Events" for "Mishaps. Misadventures. Mayhem. Oh Joy" for nailing the tone of Daniel Handler's books.

By contrast, several marketers were perplexed by the seeming over-reach of the tagline "In the era of cool, he was the soundtrack" for "Beyond the Sea."

Typically, studios hire ad copywriters, opting for the same people who come up with titles, and either show them a rough cut or give them the script. Pay for the work is in the $25,000-$50,000 range plus a bonus if the tagline's used.

But almost anyone --- studios execs, the writers, the producers --- can author the tagline.

Ron Parker, a producer on "My Stepmother Is an Alien," recalls that his tagline ("He married a girl from out of town ... way out of town") remained on the romantic comedy even as it went through four studios in development.

"It really is the right tagline, because I still wanted to emphasize that the movie was about the romance, even though the title didn't really reflect that," Parker recalls.