Best Trailer

Started by MacGuffin, March 06, 2010, 01:31:22 AM

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MacGuffin



Best Trailer: WHERE THE WILD THINGS ARE

THE NOMINEES

Inception (teaser)
A Serious Man
A Single Man
Up In The Air (teaser)
Where the Wild Things Are
"Don't think about making art, just get it done. Let everyone else decide if it's good or bad, whether they love it or hate it. While they are deciding, make even more art." - Andy Warhol


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picolas

i understand this win, and it was one of the toughest categories ever, but Serious Man worked as a self-contained short. rather than a collection of beautiful shots in a more or less random order. so it got my vote.

children with angels

Agreed. The Serious Man trailer was a work of art.
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Gold Trumpet

Third agreement on Serious Man, but I think Where the Wild Things trailer is a great memory for people on what the film could have been. I expected it to win.

Stefen

When we all saw the WTWTA trailer, we flipped. That's the reason I voted for it. I flipped.
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©brad

Quote from: picolas on March 06, 2010, 02:57:54 PM
i understand this win, and it was one of the toughest categories ever, but Serious Man worked as a self-contained short. rather than a collection of beautiful shots in a more or less random order. so it got my vote.

By far the toughest category in my book. I went back and forth on these for longer than I'd like to admit. I never thought of A Serious Man as a short, but you're right! It so works that way. I agree that it's more expertly constructed, but WTWTA gave me that warm and fuzzy chills down the spine feeling even on repeat viewings, and ultimately got me more excited to see the movie than the A Serious Man trailer did. Hence my vote.

socketlevel

the fact that this is not a serious man makes me lose hope in humanity
the one last hit that spent you...

ᾦɐļᵲʊʂ

Don't read any of the other award results, then.

It may be too much.
"As a matter of fact I only work with the feeling of something magical, something seemingly significant. And to keep it magical I don't want to know the story involved, I just want the hypnotic effect of it somehow seeming significant without knowing why." - Len Lye

socketlevel

true very little of my choices won, but this topic more than any other went to the hipster choice over sheer reasoning. This trailer reeks of today... scratch that it's already dated. cut in some exclusive acoustic arcade fire track into any trailer will turn me off to be frank. A serious man (a movie i didn't really love to be honest) is great pacing, wicked cuts, and the sound design and beat comes from the dialog. It's just so much more of everything.  Joel Coen even joked on charlie rose "i think this is one of those rare cases where the trailer is better than the film". it was a joke, but I think there is some truth behind his words and it's without a doubt the case in my mind.

shame on you xixaxers!
the one last hit that spent you...

RegularKarate

Quote from: socketlevel on March 16, 2010, 11:41:25 AM
shame on you xixaxers!

No, Shame on you for using the "hipster" argument for why you didn't think WtWTA was a good trailer.  The presence of that song works just as much as an argument for as it does against... not at all... it negates itself so it's not a factor.  It also kinda negates your opinion in support of A Serious Man (which was a great trailer, no question... all but one of these trailers deserved to win).

You're removing yourself from the ability to really judge that trailer for its merit.  You're doing it by two levels...  you're injecting your issues with the fans of the film that the trailer is for.

socketlevel

first off, way to go on isolating one word from my post and imply that it was my entire point of view. in my praise of a serious man i mentioned 3 different qualities it had that WTWTA didn't. sure ya I'm attacking hipsterdom, but it wasn't the backbone of my argument. hipster or not, clearly the culture surrounding the movie/trailer/music has influenced the voting. it's not unlike blind bidding on Paul Thomas Anderson and not looking at the piece itself, something you can't deny exists on this site. it's a political choice, not a choice based on the merit of the trailer IMO. what I'm doing is separating overt gushing from what seems like deductive reasoning (i admit my own). it's a typical trailer that offers nothing interesting beyond the contemporary flourishes it tacks on, as picolas stated astutely. taste is subjective, but i wouldn't be surprised if in 5 to 10 years time 1/2 of the voters regret their choice.

when i wrote shame on you i did it lightheartedly, sorry if it cut deep.


Actually an interesting experiment would be to take the awards from 2004 or earlier and redo it, see how the voting would go. see if in one or two categories the winner didn't stand the test of time, that emotion and hype influenced decisions rather than the merits of the material/performance. i would totally be part of said trail if XIXAX supported it.
the one last hit that spent you...

RegularKarate

What did you say about the WtWTA trailer OTHER than it was "hipster" and "cut in some exclusive acoustic arcade fire track into any trailer will turn me off"... oh, you said "it's dated"... sorry that I focused on 2/3rds of your shallow attack instead of "it's dated" (how is it dated?  because of that song?  That song had been sitting on the shelves long enough to use it without the "some current hit" label being appropriate)  I didn't realize that was the "backbone of your argument".

And yeah, I wasn't trying to defend the WtWTA win against Serious Man... they're both great.  I was specifically pointing out how lame and shallow it is to pull the trigger on the "hipster" gun.  

And in 5 to 10 years time, no one is going to "regret" anything.  It's a "best trailer" award on an annual contest.. that's ridiculous.

Alexandro

I liked the WTWTA trailer because it sold me on seeing the film only with mood. Very much like the teaser of TWBB before, it used sparse dialogue that didn't revealed anything plotwise and was hard to put in context within a story yet compensated for this with atmosphere, communicating to me the general mood of the film, and right away giving me a hint that the film was aiming to much more than what other films of it's kind are right now pointing to. And this is a movie I was not that excited about before seeing the trailer. In fact it was such a good trailer that I was fully convinced there was no way the film could be as good.

I never knew (or if I knew I don't remember) the arcade fire song.


socketlevel

Quote from: RegularKarate on March 16, 2010, 04:42:54 PM
What did you say about the WtWTA trailer OTHER than it was "hipster" and "cut in some exclusive acoustic arcade fire track into any trailer will turn me off"... oh, you said "it's dated"... sorry that I focused on 2/3rds of your shallow attack instead of "it's dated" (how is it dated?  because of that song?  That song had been sitting on the shelves long enough to use it without the "some current hit" label being appropriate)  I didn't realize that was the "backbone of your argument".

And yeah, I wasn't trying to defend the WtWTA win against Serious Man... they're both great.  I was specifically pointing out how lame and shallow it is to pull the trigger on the "hipster" gun.  

And in 5 to 10 years time, no one is going to "regret" anything.  It's a "best trailer" award on an annual contest.. that's ridiculous.

yes it will be dated because of the song. i don't think pointing out how the trailer's long term appeal is diminished by comtemporary youth culture is either shallow or lame. because i have history on my side. i think not having the ability to see this is shortsighted and lame. there are countless examples i could give you of this happening, and i don't see why labeling it hipster is in anyway inappropriate and invalid criticism. for example, it's why the movie "singles" is laughable when seen now or "the crow" both movies embraced by youth culture and music was integral to it's popularity. I'm laying the same claim to the WTWTA trailer now without having hindsight 20/20 to rely on. sure viewing it in the future might be cute and endearing because we remember the arcade fire and those silly monsters as potentially seminal or transitional, but in the end they're kinda shitty because they play to our current crushes. in my opinion that's all that's motivating the vote. beyond the music, WTWTA is a random montage of moments from the movie which never builds to any kind of emotional or intellectual climax. something not originally pointed out by me on this thread might i add. are you looking for more than that? that's not valid? the very fact there is nothing else i can say shows how limited the trailer is. if not, tell me why it's so amazing, what am i missing.

a serious man however, as I've already stated, offers so much more from the viewing. it crafts something unique from the elements of the trailer itself, all the while achieving the same criteria that WTWTA was able to fulfill (montage of moments).  the sound design and editing structure is way more authentic in all the techniques it used to create an experience beyond the simple splicing together cool moments to a cool song. i know you're not against a serious man trailer, but by offering what it has i guess i assumed the logical deduction that WTWTA doesn't possess the same qualities.
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polkablues

Not to get too Colbert about it, but the Serious Man trailer aimed for the head and the Wild Things trailer aimed for the gut.  In literary terms, Serious Man was a short story, while Wild Things was a poem.  For my part, if I'm voting for one trailer over another, I'm going to lean towards the one that hits me the hardest, and that was Where the Wild Things Are. 

And I really don't see how that song is going to make the trailer dated in a few years.  There's nothing era-specific about the song, it's not a well-known hit song or anything that people will automatically associate with a particular year.  It's just a song that fits the tone of the trailer.
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