I'm getting really tired of all the trailers and commercials that show before these movies in theatres. Can't we just get on with the show here? It's not just movie trailers, but also regular commercials usually involving skin products, drinks or cars. But in most of the movies I've gone to the theatres to see, there have been 7 to 10 trailers before the movie. Back in 2000 when "Mission Impossible 2" came out, there were 16! I think the maximum should be 3 and no more after that!
i like trailers, but get tired of seeing the same ones over and over again. those regular commercials before the trailers have got to go though
hate trailers. always arrive late if i MUST go to the stinking theatre.
i hate the pop up ads on ebert's site. like a fuggin million of em.
I hope the Gator Corporation burns in Hell
Yeah, what's the deal with them? Every time I scan my computer with ad-aware, I have about 10 gator data-miners or something. Fuck them!!
Quote from: filmcriticI'm getting really tired of all the trailers and commercials that show before these movies in theatres. Can't we just get on with the show here? It's not just movie trailers, but also regular commercials usually involving skin products, drinks or cars. But in most of the movies I've gone to the theatres to see, there have been 7 to 10 trailers before the movie. Back in 2000 when "Mission Impossible 2" came out, there were 16! I think the maximum should be 3 and no more after that!
Why dont you just go later?
I've thought about that many times and usually I walk into the theatre about 5 or 7 minutes after the reel starts. But it seems that when I show up later, then there aren't many previews. But when I don't show up later, they're tons!
Quote from: filmcriticI've thought about that many times and usually I walk into the theatre about 5 or 7 minutes after the reel starts. But it seems that when I show up later, then there aren't many previews. But when I don't show up later, they're tons!
maybe thats because you missed the trailers by coming in later
in denmark we have about 3 or 4, we don't walk out and we don't make no goddamn comments during the film.
Quote from: phil marlowein denmark we have about 3 or 4, we don't walk out and we don't make no goddamn comments during the film.
do you answer the phone, if not, I'm moving
Quote from: rustinglassQuote from: phil marlowein denmark we have about 3 or 4, we don't walk out and we don't make no goddamn comments during the film.
do you answer the phone, if not, I'm moving
no people here are very polite film goers but you shouldn't move here, we danes don't like foreigners. you'll end up getting shot, raped and lynched, no offence.
Where the hell did you get the idea I was moving to denmark?
Quote from: rustinglassWhere the hell did you get the idea I was moving to denmark?
umm i...i thought...i...ummm...MOMMY!!!
I don't go to the theaters often enough anymore to be put off by trailers (though, as many said, the freakin' ads must go). ...
I still enjoy trailers, because you never know when you're going to get an absolutely brilliant one that gets your hopes way, way up for a movie (sometimes, your hopes get too high: Case in point, the trailer for "The Phantom Menace.")
Anyway, so I like the trailers.
Also, you never know when you're going to get a special treat, such as hearing Brion's "So Now Then" used as part of the music mix for a trailer ("Evelyn," I believe).
To sum up:
1. dump the ads
2. Keep the trailers
3. bring back the cartoons!
Bring back the woman in the little dress with the ice creams, then I'd go get a part time job.
I love the trailers. But we do only get about 5 max. And The Magdalene Sisters got to me a bit.
English cinemas are happy, joyful environments.
Quote from: filmcriticI'm getting really tired of all the trailers and commercials that show before these movies in theatres. Can't we just get on with the show here? It's not just movie trailers, but also regular commercials usually involving skin products, drinks or cars. But in most of the movies I've gone to the theatres to see, there have been 7 to 10 trailers before the movie. Back in 2000 when "Mission Impossible 2" came out, there were 16! I think the maximum should be 3 and no more after that!
Sounds like you go by yourself otherwise you would talk through them with friends and perhaps a significant other (but not thought the movie mind you), like i do and make fun of them, that makes the commercials not as annoying.
At the Famous Players cinema I go to, they play it smart where the ads go BEFORE the time the show starts. So if Matchstick Men was at 7:00, the ads would go until 7 and then the trailers would start. Which is a wise thing to do for people like us who rip our hair out over commercials (unless we're old and don't have hair, then we, uh.. throw... um, bedpans?).. if all theatres did that, there certainly wouldn't be any reason for complaint. But some cinemas just HAVE to be difficult with us paying those high ticket prices to NOT see ads.... :roll: geesh..
Moviegoers Angered Over Increasing Ads in Theaters
Twenty-seven percent of moviegoers say they have curtailed their attendance because of the stream of advertisements that precede the films in many theaters. According to a survey by market research firm InsightExpress, patrons expressed anger at having to pay to see films and then being required to sit through ads, too. Although some movie chains have reported a significant boost in revenue as a result of the ads, Exhibitor Relations' chief Paul Dergarabedian told today's (Thursday) Daily Variety that the policy could backfire. "Exhibitors need every bit of revenue stream they can get," he said. But a diminishing audience "doesn't just hurt the in-theater commercial market, it hurts the movies and it hurts concession sales."
Loews to Publish Note on Pre-Movie Ads
If you're a moviegoer who hates sitting through the Fandango sack puppets, coming attractions and Inconsiderate Cell Phone Man, here's some really good news: Loews Cineplex Entertainment will begin advertising movie showtimes with a note saying most movies actually start 10 to 15 minutes later because of all those commercials, public service announcements and previews.
The note will start appearing in newspaper and Internet listings for the theater chain beginning next month, said John McCauley, Loews' senior vice president for marketing. Loews owns 200 theaters nationwide.
The change was a response to complaints from moviegoers, he said.
Yet, McCauley said he thinks few people will arrive later because of the notice.
"We still think people enjoy coming early, getting their popcorn, finding their seats, talking amongst one another," he said.
I'm never going to have a crappy seat on opening night again. :yabbse-thumbup:
yeah, or they could just not show them. i think everybody knows that previews and commericals ad like 10 minutes, but who in their right (geek) mind can show up within a minute or two of the movie starting and just find whatever seat is available?!?! not me. :elitist:
Quote from: themodernage02yeah, or they could just not show them. i think everybody knows that previews and commericals ad like 10 minutes, but who in their right (geek) mind can show up within a minute or two of the movie starting and just find whatever seat is available?!?! not me. :elitist:
Depends on the movie. If its something that's been out for a while and isn't doing too well, I'll go late.
The ads are to keep movie prices down the theaters only make 5% profit off the movie tickets. while they make alot of money off concession they don't off the movies so the theater chains sell advertisement so unless you wanna pay more for a movie ticket..... :cry:
yeah but prices keep going up every 9 months AND i have to watch more ads. so its like i lose both ways.
I guess there are some advantages to living in a small city. I can't remember the last time I sat in a packed theater. The movies I rush to see are ostracized by my community and a large gathering is 8 other people in the entire theater. The big movies that are packed I usually see on an odd weekday in the afternoon when, again, a large gathering is 8 other people.
I just find it funny the ad problem has become so large for bigger cities that Yahoo.com has the Loews news story on its front page.
How do arthouse theaters manage to run movies without ads? Their ticket prices aren't any more expensive. Is it because they have fewer screens?
Quote from: RaviHow do arthouse theaters manage to run movies without ads? Their ticket prices aren't any more expensive. Is it because they have fewer screens?
do ur arthouses smell a little funky as well?
yeah, that's how.
Quote from: RaviHow do arthouse theaters manage to run movies without ads? Their ticket prices aren't any more expensive. Is it because they have fewer screens?
They're not cheaper around here:
Regal 24 - $6.50
Landmark - $8.25
I hate going to the Landmark because of their prices. But they have the best selection, oh well.
Also, personally, I hate the ads too, but the theaters need money and are going to play them no matter what. Unless the theaters aren't actually making money off of them, which I can't understand. Anyhow, the ads before the show kind of heighten your anticipation of the movie. It's like getting repeatedly punched in the face before getting a blowjob, unless of course the movie really sucks then I dunno where that leaves you.
And also, I think Inconsiderate Cellphone Guy is a great ad, because it reminds people to turn off their phones and it's pretty funny. Fandango can fucking burn in hell, however.
Quote from: PubrickQuote from: RaviHow do arthouse theaters manage to run movies without ads? Their ticket prices aren't any more expensive. Is it because they have fewer screens?
do ur arthouses smell a little funky as well?
yeah, that's how.
No, they don't smell funky. In Dallas we two Angelika theaters and two owned by Landmark. They don't show ads and they are nice inside. General admission at the Angelikas is $8, while the same is $7.75 at the local Cinemark theaters. I don't know the pricing of the Landmark theaters, but all 4 offer a student discount. They do sell beer, which probably makes them a lot of money.
Film fans can expect more advertising on big screen
Moviegoers should get used to those ads shown as they settle into their seats.
Source: USA TODAY
Ad forecasters at ZenithOptimedia said on Monday that spending on in-theater ads, usually shown before the trailers, rose by 18% this year to $400 million — and likely will go up by about 15% each year through 2008.
Driving growth is digital projection that makes it easy to change ads or target ads to different audiences, says Tim Jones, CEO of ZenithOptimedia's U.S. operations. "That's directly attributable to the medium becoming more digital. It gives advertisers more options and affordability from a production standpoint."
The forecast was good news for theater owners depressed by the 6% slide in box office receipts this year. To attract more ads, they've spent about $150 million in the last three years to install relatively simple digital projectors just for ads. That's ahead of the much larger investment just beginning for full digital conversion to movie-quality projectors.
Regal Entertainment (RGC) has led the charge, installing digital ad gear at about 5,000 of its more than 6,500 screens in 2002 and 2003.
The ad effort picked up steam in July when AMC Theaters — the No. 2 chain (and about to merge with Loews Cineplex) joined Regal to form ad sales company National CineMedia.
Cinemark, the No. 3 chain, joins next month. "By the second quarter of 2006, we'll have about 10,000 digital ad screens," about 28% of the national total, says Cliff Marks, National CineMedia chief marketing officer.
The typical 20-minute ad package so far looks a lot like TV. Before the trailers, Regal runs a show of ads interspersed with snippets of content about the movies called The Twenty. In January, it will be renamed First Look, and go to all National CineMedia theaters.
The digital transition is attracting more big advertisers — national companies buy 75% of theater ads, Marks says. For example, Wal-Mart just made its first theater ad buy for 10,000 Regal and AMC screens.
For the patron in the seats, big advertisers at least bring bigger ad budgets — and that might lead to higher-quality ads and more experimentation, such as the mini-movie ads some have produced for the Web. And it's unlikely time devoted to pre-show ads will get much longer, since it's already about as long as practical without cutting the number of movie showings.
But not everyone is cheering.
"I detest having to go to a theater and sit through 20 minutes of advertising," says Robert Bucksbaum, who's president of industry research firm ReelSource — and owns two theaters that don't show commercials. "But it's definitely the wave of the future."
Great... I already cringe at the Fandango puppets.
and that asshole with all the impersonations, and those fuckin filmmakers and their stupid documentary...fuck them...
I honestly wouldn't have a problem with commercials before movies if it didn't have to be the same four fucking commercials every single time I go to the theater!!! At least they've finally stopped with the "You Can't Always Get What You Want" Coke ad in which people make asses out of themselves in slow-motion for what feels like ten minutes.
For what seemed like six months I saw the trailer for Domino every time I went to the theatre. After a while I had to go outside and wait out the trailers and ads. You can only see the Domino, Memoirs of a Geisha, and Family Stone trailers so many times. The trailer for The Family Stone. My god. The worst thing ever.
Quote from: I Love a Magician on December 10, 2005, 03:50:50 AMThe trailer for The Family Stone. My god. The worst thing ever.
Until the movie comes out. But brunette McAdams in glasses makes my nature rise.
Quote from: hacksparrow on December 12, 2005, 12:18:39 PM
Quote from: I Love a Magician on December 10, 2005, 03:50:50 AMThe trailer for The Family Stone. My god. The worst thing ever.
Until the movie comes out. But brunette McAdams in glasses makes my nature rise.
Every time I see that trailer I think the same thing: it looks like Rachel McAdams is in a much better movie than the rest of the actors.
yeah she mesmerizes me everytime i see it too.
Quote from: Ravi on May 05, 2005, 12:29:43 AM
How do arthouse theaters manage to run movies without ads? Their ticket prices aren't any more expensive. Is it because they have fewer screens?
well, there are different types of non-mainstream theaters. there are indie theaters like landmark and selected loews that don't charge any less than most movie theaters and (barely) survive by playing pretty much the same corporate game but catering only to the rich snobby city people. then there are "arthouse" theaters that play revival shows and older films and "true" limited releases--ie. films without distributors that just tour from arthouse theater to arthouse theater. those theaters are generally non-profits and survive the way a small museum or PBS would, through pledges from the patrons and corporate sponsors and funds.
i was at a showcase cinemas seeing syrianna and they skipped previews. i was pumped. i think it was a mistake.
Quote from: JimmyGator on December 13, 2005, 08:06:02 PM
i was at a showcase cinemas seeing syrianna and they skipped previews.
It put a sad irony on Syrianna when it was preceeded by 20 minutes of commercials. Nothing gets you ready for an examination of corporate America like the adorable Coke Polar Bears.
On a random note, how come the effects in that Coke ad look better than anything in the Star Wars prequels? Just a thought.
any sadder or more ironic than the movie syriana, a critical look about American greed, is funded by American greed starring greedy Americans to be shown to make money for American corporations and to be viewed by Americans spending money to fuel the whole system? some people probably needed to drive to see the movie, which meant they probably needed to pay for gas! sad ironies!
I think the real sad irony would be if your teeth are made of popcorn and when you goto a movie theater they'll serve you bags teeth with butter, and when you chew them, your popcorn teeth fall off.
Cingular has Pollack ads on the line
NEW YORK -- Sydney Pollack is coming to a theater near you today. The veteran thespian-turned-director is helming and starring in the first commercial of his 40-year career, an in-theater spot for Cingular reminding people to keep their cell phones off at the movies. "Cliche" will be shown before films on about 7,500 screens in Regal Cinemas (including United Artists Theatres and Edwards Theatres) and AMC Loews theaters around the country. Pollack plays himself, a director who interrupts a very personal call in someone's home.
One of the theaters I go to recently started showing video promos and ads instead of the usual slide show. So the assault is even more relentless.
Quote from: Ravi on June 30, 2006, 02:07:12 PM
One of the theaters I go to recently started showing video promos and ads instead of the usual slide show. So the assault is even more relentless.
Huh... They've been doing that for years here... where do you live?
Quote from: RegularKarate on June 30, 2006, 02:28:59 PM
Huh... They've been doing that for years here... where do you live?
Dallas. They used to have a slide show of ads before the trailers and commercials. I only go to one theater for mainstream releases, so maybe other theaters around here have been doing this.
Report finds 53% OK with preshow ads
Source: Hollywood Reporter
Arbitron released its survey Thursday on moviegoers' attitudes towards preshow advertising. According to the market-research firm, 53% of frequent moviegoers -- those that attended more then five movies in the past three months -- find advertising before a movie to be acceptable, compared with 46% who find television advertising to be acceptable. The study also showed that 59% of moviegoers recall the experience of watching onscreen advertising before the movie on their last trip to the theater.