Author Topic: "Hello Tomorrow" - Jonze Adidas 1 Commercial  (Read 4912 times)

0 Members and 1 Guest are viewing this topic.

modage

  • Admin
  • *****
  • Posts: 10813
  • Respect: +765
    • Floating Heads
"Hello Tomorrow" - Jonze Adidas 1 Commercial
« on: March 28, 2005, 04:20:49 PM »
0
apologies if this has been posted elsewhere, but i saw this in theatres a few weeks ago and said to myself "if the guy who made this ISNT michel gondry or spike jonze, he is going to make some great movies oneday."  but now i just found out, it is spike jonze.  cool commercial can be watched here:

http://www.boardsmag.com/screeningroom/commercials/1586/

i didnt even recognize that it was karen o on the song because the music was so different from the yyy's (and i hadnt made the jonze connection yet.) but i remember it coming on in the theater and being totally transfixed by it.

Jonze Get Smart for Adidas Adidas "Hello Tomorrow"
For the agency's latest effort for Adidas, TBWA/Chiat/Day/San Francisco enlisted director Spike Jonze to create a sublime dream world in a spot that is sure to be a fixture at this season's awards shows. "Hello Tomorrow" -- Jonze's first commercial since directing Ikea's Grand Prix-winning "Lamp" spot -- promotes "the world's first smart shoe," a sneaker with an embedded microchip that adjusts to its owner. In turn, the spot shows a dream-like world that's entirely customizable. "No product has existed like this before. It's sort of like you're creating a whole new world with every step," Chiat/Day ECD Chuck McBride says of the idea behind "Hello Tomorrow," which was influenced by his teenage memories of navigating boats at night. "From there, I had the idea of someone waking up in pitch black, in a floating bed, and having them take their first steps again." When the spot's protagonist opens his eyes, the shoes tumble magically to his feet (one of Jonze's many touches, according to McBride), and the surfaces they touch become illuminated. After discovering that he can create doors and control the environment, the everyman star goes for a jog through city and forest, escaping a bear by hurdling sideways in a gravity-defying move. At one point -- in a very Being John Malkovich moment -- he uses the shoes to create an inverted sidewalk/escape route just a few feet off the ground. The haunting soundtrack that accompanies the surreal midnight run was created by Jonze's brother Sam Spiegel with vocals by Yeah Yeah Yeahs frontwoman -- and Jonze's reputed gal pal -- Karen O. The spot is also notable for its lack of star athletes, who have been staples of the "Impossible is Nothing" campaign. McBride says the agency consciously decided not to use a celebrity in order to put forth an everyman philosophy. "In looking at an intelligent product, it's about personalization and the individual," McBride says. "And one of the best ways to express yourself as an individual is through creativity. My hope is that it has a positive message about what the world is about."
Christopher Nolan's directive was clear to everyone in the cast and crew: Use CGI only as a last resort.

Sleuth

  • The Master of Two Worlds
  • *****
  • Posts: 3468
  • dead comic genius
  • Respect: +8
    • http://www.conologue.com
"Hello Tomorrow" - Jonze Adidas 1 Commercial
« Reply #1 on: March 28, 2005, 04:49:00 PM »
0
I keep seeing this on TV and being ashamed that I think it's so cool
I like to hug dogs

Gamblour.

  • The Master of Two Worlds
  • *****
  • Posts: 3465
  • Respect: +12
"Hello Tomorrow" - Jonze Adidas 1 Commercial
« Reply #2 on: March 28, 2005, 04:56:46 PM »
0
Holy shit, I always liked this commercial. This makes sense. I would like to know how Jonze made it.
WWPTAD?

Pubrick

  • Admin
  • *****
  • Posts: 12170
  • on the not-face of it
  • Respect: +778
"Hello Tomorrow" - Jonze Adidas 1 Commercial
« Reply #3 on: March 28, 2005, 09:52:22 PM »
0
this is jonze's science of sleep.
under the paving stones.

Stefen

  • The Master of Two Worlds
  • *****
  • Posts: 7777
  • smh
  • Respect: +192
"Hello Tomorrow" - Jonze Adidas 1 Commercial
« Reply #4 on: March 28, 2005, 10:11:38 PM »
0
clipses what happened to that boy adidas commercial with TMac was better, you guys act like you've never seen a Nike ad or any sports related ad. Just cause it's Jonze you bust all over it.
Let's go to a motel. We don't have to do anything -- we could just swim.

Gamblour.

  • The Master of Two Worlds
  • *****
  • Posts: 3465
  • Respect: +12
"Hello Tomorrow" - Jonze Adidas 1 Commercial
« Reply #5 on: March 28, 2005, 10:48:03 PM »
0
Quote from: Stefen
you guys act like you've never seen a Nike ad or any sports related ad.


See, I have, but this one's good. I actually remembered this one after I saw it, not knowing Jonze did it.
WWPTAD?

squints

  • The Master of Two Worlds
  • *****
  • Posts: 2238
  • Respect: +75
"Hello Tomorrow" - Jonze Adidas 1 Commercial
« Reply #6 on: March 28, 2005, 11:35:51 PM »
0
i love this commercial...any ideas where to get that song?
“The myth by no means finds its adequate objectification in the spoken word. The structure of the scenes and the visible imagery reveal a deeper wisdom than the poet himself is able to put into words and concepts” – Friedrich Nietzsche

Stefen

  • The Master of Two Worlds
  • *****
  • Posts: 7777
  • smh
  • Respect: +192
"Hello Tomorrow" - Jonze Adidas 1 Commercial
« Reply #7 on: March 29, 2005, 12:12:49 AM »
0
Quote from: Gamblor Ain'tWorthADollar
Quote from: Stefen
you guys act like you've never seen a Nike ad or any sports related ad.


See, I have, but this one's good. I actually remembered this one after I saw it, not knowing Jonze did it.


The fact remains, which most of the peeps here aernt aware of, and that's that Nike makes really great ads. Most of the time they don't even advertise their product, just an idea. The editing and cinematography is always amazing and I wouldn't be suprised if they have some top shelp talent working for them. You wouldn't even know what the ad was until it had that swoosh at the end as a bookmark. They got a couple playin right now for the ncaa tourney that features a mongoose and a cobra battling, just amazing stuff.
Let's go to a motel. We don't have to do anything -- we could just swim.

Pubrick

  • Admin
  • *****
  • Posts: 12170
  • on the not-face of it
  • Respect: +778
"Hello Tomorrow" - Jonze Adidas 1 Commercial
« Reply #8 on: March 29, 2005, 12:19:56 AM »
0
Quote from: Stefen
They got a couple playin right now for the ncaa tourney that features a mongoose and a cobra battling, just amazing stuff.

u act like u've never seen a cobra and a mongoose battle before. just cos it's nike u bust all over it.
under the paving stones.

Stefen

  • The Master of Two Worlds
  • *****
  • Posts: 7777
  • smh
  • Respect: +192
"Hello Tomorrow" - Jonze Adidas 1 Commercial
« Reply #9 on: March 29, 2005, 12:23:22 AM »
0
i haven't seen it displayed in that way. do you get this commercial in yur neck of the woods?
Let's go to a motel. We don't have to do anything -- we could just swim.

Bethie

  • the golden goddess
  • The Return Threshold
  • ****
  • Posts: 939
  • you ever hear the story of mr. faded glory?
  • Respect: +10
"Hello Tomorrow" - Jonze Adidas 1 Commercial
« Reply #10 on: March 29, 2005, 03:12:49 AM »
0
I had never seen that.  



Thanks 8)
who likes movies anyway

modage

  • Admin
  • *****
  • Posts: 10813
  • Respect: +765
    • Floating Heads
"Hello Tomorrow" - Jonze Adidas 1 Commercial
« Reply #11 on: March 29, 2005, 09:01:53 AM »
0
Quote from: squints
i love this commercial...any ideas where to get that song?

http://www.williamwheatley.com/mp3s/Yeah%20Yeah%20Yeahs/yeahyeahyeahs-adidas1adbetterversion.mp3
Christopher Nolan's directive was clear to everyone in the cast and crew: Use CGI only as a last resort.

modage

  • Admin
  • *****
  • Posts: 10813
  • Respect: +765
    • Floating Heads
"Hello Tomorrow" - Jonze Adidas 1 Commercial
« Reply #12 on: April 13, 2005, 03:42:58 PM »
0
Quote from: squints
i love this commercial...any ideas where to get that song?

full 2:13 song NOW available for .99 on iTunes.
Christopher Nolan's directive was clear to everyone in the cast and crew: Use CGI only as a last resort.

squints

  • The Master of Two Worlds
  • *****
  • Posts: 2238
  • Respect: +75
"Hello Tomorrow" - Jonze Adidas 1 Commercial
« Reply #13 on: April 13, 2005, 04:53:59 PM »
0
Quote from: flagpolespecial
jonze could do a second volume to his director's label dvd. that would rock.


Just bought the first one what great videos, especially the Pharcyde video and the Fatlip documentary
“The myth by no means finds its adequate objectification in the spoken word. The structure of the scenes and the visible imagery reveal a deeper wisdom than the poet himself is able to put into words and concepts” – Friedrich Nietzsche

squints

  • The Master of Two Worlds
  • *****
  • Posts: 2238
  • Respect: +75
Re: "Hello Tomorrow" - Jonze Adidas 1 Commercial
« Reply #14 on: January 30, 2007, 02:51:21 PM »
0
Some blog links the "Top 5" Spike Jonze commercials. I hadn't seen a couple of these. The Ikea one is funny.

http://chump-style.blogspot.com/2007/01/top-5-spike-jonze-produced-commercials.html

“The myth by no means finds its adequate objectification in the spoken word. The structure of the scenes and the visible imagery reveal a deeper wisdom than the poet himself is able to put into words and concepts” – Friedrich Nietzsche

 

DMCA & Copyright | Terms & Conditions | Privacy Policy