i have a theory that creative people do lots of stuff just as an experiment, like: What will happen if i do_______________?
writers read a lot, they read lots of books that really suck, to see what was the factor of that, so they could avoid it. In the end we see a finished product, but we don't want to know how much of really hard work is behind it. I've read in some magazine that pharmaceutical industry usually tests 5000 substances before gets to the right one. It's not some epiphany, or it's LIKE epiphany, but after you do a lot of work. Film students here make lots of movies that to me look like a pile of shit, but they say they are more experiments with light and equipment in general. They are NOT meant for the ordinary audience.