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Shrek 2

edison · 61 · 9434

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Reply #60 on: December 09, 2004, 07:38:50 PM
Quote from: DreamWorks Animation CEO Jeffrey Katzenberg
The sheer magnitude of the 'Shrek' franchise has led us to conclude that a May release date, with a DVD release around the holiday season, will enable us to best maximize performance and increase profitability, thereby generating enhanced asset value and better returns for our shareholders

goddamn that sounds awful.  he could atleast PRETEND the move has something to do with 'making the best film possible', we know we 'have to please the fans of the first two' and 'really give the audience something they've never seen before.'
Christopher Nolan's directive was clear to everyone in the cast and crew: Use CGI only as a last resort.