secondly that an objective analysis of the sound design and editing techniques of a trailer must be considered when assessing the worth of a trailer.. how bout does it get you hell excited to see the movie?
It gets you excited because you feel it in your shorts... Or at least i do. And if I'm an old man, then you're a menopausal woman, so why don't we just keep it to the issues without going there.
Seriously, I was waiting for this to be brought up. since there are not two awards for trailers, one being the most affective in selling the movie and the other being artistic merit i was forced to make my own criteria for 'best'. heck maybe best is the combination of the two. in the end i came to value artistic merit over successful marketing tool as my guidelines. when i went to vote i did it on each trailer as a self contained piece, not on the bankable nature to successfully appeal toward a demographic. I'm not hating on movies that make a trailer to make money, or ones that really excite you to see the final product, because that's the nature of the industry and the form. I'm fine with it, I just don't have to like them either. Awards tend to exist under the premise (sadly you can substitute the word guise if you wish) of being artistic accolades not billboard lists. so i stayed true to that sentiment. unless you make two categories for trailers, I don't think how 'excited to see the movie' has anything to do with the word "best". I'm interpreting the award one way, and you the other.
side note, i actually liked the WTWTA completed film more than a serious man (which isn't saying much considering i didn't really care for either) so it's not like i got my fanboy on. not saying anyone is suggesting that, just clearing the air on it if anyone was curious.
polka i agree with your mind and heart observation. however i think that a vast majority of said heart comes from the song, which is an easy ploy IMO. the bottom line is the type of trailer WTWTA is kinda bores me. the best moment in the trailer is the beginning and the moment they cut to the music... it spirals into cliche after that. On the other hand A serious man had to actually work hard for it's effect, which you don't see nearly as often, so that's another reason i admire it more.
brockly my humanity statement was a joke, while being disappointed i was being overly dramatic. and not with the intent to spark debate, truthfully just because i thought people would see it as such an outlandish comment.
