that's correct, matt35mm.
i first mentioned it after the trailer came out
in june 2007, but it didn't catch on. i tried once again a few months later in reference to the awesome teaser poster above:
that's all well and excellent, but am i the only one bummed that they changed the title to "Chere Mill Be Blood"?
way to drop the ball, Paul. sheesh.
my
not-so-secret admirer who had a 78.1% chance of being a dude disapproved..
You used to be funny
What happened?
it was beginning to look like this gag wouldn't catch on..
i believe in this gag. 
when ambition meets faith: Chere Mill Be Blood.
later that day, ElPandaRoyal was the first one to give me any encouragement.
I believe in it too. I LOLed.
i went as far as to start tagging pics from the movie under the new name, even if no one was noticing.

my favourite scene of the movie (so far).
grand theft sparrow noticed
when he quoted the picture:
And wow, Pubrick, you are SERIOUSLY committed to that Chere Mill Be Blood gag.
and one day when it looked like i had turned one of my biggest M2F critics, who used it quite creatively, i thought there might be hope:
Tanks Bee Diddy
You can sniff me panties anytime
Cept when chere mill be blood
Come over sumtime and I'll show you my trailer...I call her rusty
but i had my suspicions that it would catch on beyond cross-dressing mouf breathing dudes who thankfully lived at a safe distance on the other side of the world,
until a hilarious interchange between stefen and the aforementioned shemale resulted with the first use of CMBB..CMBB
that made my day.
after that, there was no stopping it.
as a comparison, i had no luck with CCBB (the curious case of benjamin button). but that was probably cos the movie fucking sucked.