Author Topic: The Key to Reserva  (Read 2597 times)

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MacGuffin

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The Key to Reserva
« on: December 02, 2007, 09:55:06 PM »
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Source: Hollywood Elsewhere

Strictly on a hired-gun basis, Martin Scorsese has directed a nine-minute Hitchcock homage-cum-wine advertisement called The Key to Reserva. It stars Simon Baker (The Devil Wears Prada) and is somewhere between not half bad and fairly good -- witty, amusing, well-shot. Then again, Brian DePalma used to make entire films in this vein in the '70s and '80s.

With Bernard Herrmann's North by Northwest music playing throughout, it uses classic bits from The 39 Steps, the 1955 version of The Man Who Knew Too Much, Rear Window, North by Northwest and, at the very end, The Birds.

The funniest part is a preface in which Scorsese explains to an interviewer (who strongly resembles Ted Griffin, the Ocean's 11 and Matchstick Men screenwriter) that the short is based upon three pages of a script for a Hitchcock film that was never shot. The hyper, over-caffeinated Scorsese is half natural-Marty and half-"character." Scorsese could play this guy in a weekly reality series about a hyper, over-caffeinated filmmaker going through various creative adventures, and I wouldn't miss a segment.

A reader has compared The Key to Reserva to Wes Anderson's American Express commercial from a couple of years back. I prefer Anderson's because it's about its own here-and-now (i.e., here-and-then) thing. Then again, I love the mania that led to Scorsese dressing an Eva Marie Saint-like actress in the exact same evening dress that Saint wears in North by Northwest.

Reserva is a Spanish wine produced by the Friexenet company, one of the giant Cava houses in Catalonia, Spain, that produces natural sparkling wine.



http://www.scorsesefilmfreixenet.com/video_eng.htm
“Don't think about making art, just get it done. Let everyone else decide if it's good or bad, whether they love it or hate it. While they are deciding, make even more art.” - Andy Warhol


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matt35mm

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Re: The Key to Reserva
« Reply #1 on: December 03, 2007, 01:15:14 AM »
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Amazingly convoluted, but cute.

theyarelegion

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Re: The Key to Reserva
« Reply #2 on: December 07, 2007, 04:16:59 AM »
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Fantastic!

ElPandaRoyal

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Re: The Key to Reserva
« Reply #3 on: December 07, 2007, 08:38:42 AM »
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Very good! Very very good!
Si

squints

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Re: The Key to Reserva
« Reply #4 on: December 07, 2007, 09:49:25 AM »
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Brilliant.

Scorsese: "Yeah, like make my own Hitchcock film. But it has to be the way he would've made the picture then only making it now. But the way he woulda made it then. If he was alive now making this now, he would make it now as if he made it back then."

Other Guy: "I understand perfectly."


“The myth by no means finds its adequate objectification in the spoken word. The structure of the scenes and the visible imagery reveal a deeper wisdom than the poet himself is able to put into words and concepts” – Friedrich Nietzsche

Gamblour.

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Re: The Key to Reserva
« Reply #5 on: December 07, 2007, 02:21:48 PM »
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That was really remarkable. I've been going through old Hitchcock movies, most recently Stage Fright. I love the change in his style over time (more dolly shots and bigger movements). But this piece even nailed the nuance of character behavior in these films. Pure nerdery, I love it.
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Pubrick

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Re: The Key to Reserva
« Reply #6 on: December 08, 2007, 08:28:19 AM »
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too bad it has the worst title in all existence and is just an ad.
endless 'nothing is what it seems'-isms

 

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