Too Many Ads!

[Ravi]

Huh...  They've been doing that for years here...  where do you live? 

Dallas.  They used to have a slide show of ads before the trailers and commercials.  I only go to one theater for mainstream releases, so maybe other theaters around here have been doing this.

[MacGuffin]

Report finds 53% OK with preshow ads
Source: Hollywood Reporter

Arbitron released its survey Thursday on moviegoers' attitudes towards preshow advertising. According to the market-research firm, 53% of frequent moviegoers -- those that attended more then five movies in the past three months -- find advertising before a movie to be acceptable, compared with 46% who find television advertising to be acceptable. The study also showed that 59% of moviegoers recall the experience of watching onscreen advertising before the movie on their last trip to the theater.