AMC announced today that it will renew Mad Men
for a second season. The second season will consist of 13 episodes beginning in the summer of 2008. The Season One finale will air on Thursday, October 18th at 10PM | 9C.
"AMC's first foray into original scripted series has been a success right out of the gate" said Rob Sorcher, Executive Vice President programming and production for AMC. "We're grateful that our quality-driven programming instincts connected with a passionate fan base, and we're looking forward to an exciting second season which will continue to spark broader cultural conversation. Mad Men clearly fulfills AMC new promise to be The Future of Classic.
That was the headline back in October announcing a second season. Season 1 is currently re-airing on AMC at midnight on Sunday nights. I was able to watch the first episode tonight and it's really good stuff. I'm only judging based on one episode, but the dialogue is well crafted without being unbelievable and the plot set up isn't being made to render standard television affair. All the characters have different motivations and the story continually references the sociological issues of the time. Plus the plot is unpredictable. It goes from situation to situation within the character's lives without the concerns of building smaller stories. Bad television shows seem to live and die on the essentials of 30 minute stories (some good ones do as well).
The other good quality the show has going for it is that isn't afraid to take on the subject matter. The first episode already delved full on into the racism and sexism of the world of big business advertisers in the 1950s. The show doesn't take on these issues with modern contexts, but offers realistic characterization to how people would have behaved then. The fact that the show is on basic cable makes one assume the show will avvoid the necessary adult situations to render a realistic portrait, but the show has few fears. I think it gets past the language limitations because corporate higher ups weren't overly swearing in the 50s, but they were committing adultery and leading a life without little concern. The show emphasizes their bravado well.
I don't know. I guess I'm not the best advertiser myself, but I hope people check it out.