coldplay took the same idea into crazy extravagance:
it's weird, i am amazed by the imagination of lower-budget stuff like the Oren Lavie video, but when i see a huge band do the same thing my mind switches to cynical: i can't believe they would actually do it the hard way
. so i set out to find some proof that coldplay (as i like to call him) was only there for a minute to get into the right positions and costumes and the geniuses at Shynola would do the rest over several painstaking days.. it didn't take long to be proven wrong, here's a short quote about the process, for anyone interested:Talk us through how you created the video.... The drawing was incredibly laborious. By the end, the tips of my fingers were all numb and I had worn a weird dent into one finger. They still feel a little odd now, weeks later. However, our discomfort was nothing compared to the uncomfortable poses we made Chris Martin hold for long tortuous minutes. He has pretty good core body strength - imagine having to stay straight as an arrow, balanced on a small skateboard at your waist... It was all pretty nerve-wracking. Shynola has always been 4 people, but late last year our friend and colleague Gideon died suddenly after contracting a virus. So now we are 3 and not so sure of ourselves anymore. On top of that, we hadn't made a music video in 4 years. So here we were, rusty, plunging into a technically difficult shoot, one man down, and it's for the biggest band on the planet! Luckily, we had a great producer, and the label seemed more confident than us that everything would be great. And, as it happened, it was.
and here's an excellent article
on the technique, their influences, and the ensuing controversy surrounding claims of plagiarism (must be a coldplay thing).