There never was a utopia. It was always about money. Netflix was just able to provide a better service than the rest. What is being experienced now is a result of growth. It's inevitable for any business. If you want more movies, and movies faster, again, upgrade. That way, you won't return movies as fast because you'll have more, and you'll get more service for the price you pay. You get what you pay for.
If you're indeed on the $23.99 plan, and you say you spend $2 per movie, that's 12 movies a month. Look at that from Netflix's point of view: you're costing them $9.36 per month in postage. That leaves them with $14.63 of your money to work with. Say it takes 5 minutes to process your order. That is, 5 minutes both ways. Coming and going. That's 120 minutes for your orders. Say the average grunt gets paid $6 per hour to do work. Maybe more. So, it costs $12 for them to work for you. This leaves Netflix with $2.63 to work with. Probably NOT EVEN that, because the grunt is probably getting paid more than $6 per hour. So, Netflix is losing money because of you. Since this is a business, they have every right to regulate. It's called covering their ass, and again, it makes total sense. There never was a utopia, it's the real world. Sad but true.