Something good has finally happened in 2016...Collateral Beauty is a career box office low for Will Smithhttp://deadline.com/2016/12/rogue-one-star-wars-story-preview-box-office-social-media-1201871704/
Warner Bros.’ release of New Line/Village Roadshow’s tearjerker Collateral Beauty was up slightly today with $2.75M over Friday’s $2.38M. The studio is calling the pic’s weekend at $7M
(ironically, that’s the same amount of cash that Sandra Bullock’s Our Brand Is Crisis died with last year on a non-competitive weekend), and it stands as Will Smith’s lowest wide release opening of his career. Some industry estimates have this pic filing lower, like near $6.8m, so its fate could change tomorrow.
In our previous update, we detailed the calamity that this film faced as it was buried by critics yet embraced by Friday night audiences with an A- CinemaScore. To what degree moviegoers enjoy Collateral Beauty remains a question as PostTrak’s polling tells a different story from CinemaScore: The total positive score is 76% (not amazing) with a meh definite recommend of 55%. Like CinemaScore, PostTrak shows a heavy turnout by older women (55% females, 78% over 25).