This thing has style to burn but unfortunately doesn't stick its landing. I wanted to like it more than I did - there's a good movie in here thwarted by an underdeveloped script and and a wrongheadedly hammy performance by Aaron Taylor-Johnson playing an evil hick cliche. The story inside the story could have used more labyrinthian plot progression...it's operating as metaphor but as a standalone narrative just isn't that great, suffering from 'The Martian syndrome': "I have a problem...oh the solution's right here.") Aside from that, the film contains some great menacing images (not the least of which: a life-size bull suspended vertically in glass on Amy Adams' museum floor, body dissected by arrows) but doesn't quite accomplish the Vertigo-style hypnotism it aspires to. I'm happy to see a movie with ambition to tell a story off the beaten path though, successful or not. No regrets.
On the positive side, it contains what is absolutely the most memorable opening credits sequence of the year, and a beautiful score reminiscent of Bernard Hermann's work with Alfred Hitchcock (no accident):