Lots of people really like this movie.
I didn't think it was so hot.
I thought it was just hitting the indie movie beats. It was really forced with its messages and way hammy (there's a moment where Ben Foster has a run in with a Native American at a casino and we find out, to our disbelief, that Native Americans are treated poorly).
Jeff Bridges and Gil Birmingham are delightful. If the movie had focused on those two, it would have been great. Unfortunately Pine and Foster bring less to the table, which is mostly because thier characters are poorly written. They're unlikeable and I found no reason to want them out of danger.
I'll admit, I might have had my experience tainted because I saw it at an early release hosted by cast and filmmakers and during the intro Taylor Sheridan yelled "Who here's from Texas?!" (you're IN Texas, you pandering doofus) and then said "THIS is my love letter to you"... gross.
Edit: Also, it has an (accidentally?) anti-gun control message.